近年来,以湖南、江苏等省级媒体为代表的电视媒体迅速崛起,收视份额和经营收入持续增长,改变了中国电视“一个西瓜,满地芝麻”的格局,引起了业内的广泛关注,品牌和栏目也得到观众的肯定。是什么原因导致了这种现象?通过比较,其发力主要是源于两个因素,一是节目创新,二是管理 In recent years, television media such as Hunan and Jiangsu provincial media have risen rapidly. The share of TV audience and the continuous growth of operating income have changed the pattern of “a watermelon and sesame seeds” in China’s television industry, arousing widespread concern in the industry , Brand and column also get the audience’s recognition. What led to this phenomenon? By comparison, its force mainly from two factors, one program innovation, and second, management