云传播是一种新生力量。借助于科技的发展,互联网、手机等新媒体兴起,使得大众传播、即时/非即时的点对点传播、社交网络传播等新兴传播方式得以实现。在传统媒体时期,由于传播技术和内容的垄断,大众只能成为最终的信息接收方,新媒体的兴起,使每一个媒体受众成为了新的传播源,大大提高了传播的持续性、广泛性与不可控性,机遇与风险并存。 Cloud transmission is a new force. With the development of science and technology, the emergence of new media such as the Internet and mobile phones has enabled such new forms of communication as mass communication, instant / non-instant peer-to-peer communication and social network communication. In the period of traditional media, due to the monopoly of communication technologies and content, the general public can only become the final recipient of information. The rise of new media has made every media audience a new source of communication and has greatly enhanced the continuity and universality of communication And uncontrollable, opportunities and risks coexist.