企业形象战略是企业的一种整体经营战略,是现代企业与公众沟通的最有效手段。企业形象战略就是要为企业塑造个性,并使之深入人心,以达到促销产品和服务的最终目的。那么如何在建筑施工企业实施企业形象战略呢?首先,要以人为本,锻造精干高效的员工队伍形象。企业形象的树立,首先是员工形象的树立。一个企业只有万众一心,才能将企业的人力资源效用发挥得淋漓尽致。因此,要想提高企业效益,首先要提高员工的凝聚力。以 Corporate image strategy is an overall business strategy of an enterprise and the most effective means of communication between the modern enterprise and the public. Corporate image strategy is to shape the personality of enterprises, and make it popular, in order to achieve the ultimate goal of promotional products and services. So how to implement corporate image strategy in construction companies? First of all, we must be people-oriented, forging a lean and efficient image of the workforce. The establishment of corporate image, the first is the establishment of employee image. Only one company, one heart and one mind, in order to maximize the effectiveness of human resources enterprises. Therefore, in order to improve business efficiency, we must first improve the cohesion of employees. To