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在新媒体时代下,媒介融合已经成为社会发展的主要潮流,对传统新闻媒体的发展带来巨大挑战。随着大众传播媒介的非富多彩,以及激烈的竞争下,观众对电视节目的要求也越来越高,不再满足于传统的电视节目。在新媒体时代,对电视节目的策划编辑进行创新,可确保电视节目的长远发展,这也是当前电视节目编辑人员所要解决的重要问题。本文从新媒体时代对电视节目策划编辑创新的必要性进行阐述,对电视节目的策划编辑创新深入的探究和分析,促进电视节目策划编辑工作的有序开展。
In the new media era, media convergence has become the main trend of social development, which brings great challenges to the development of traditional news media. With the mass media being non-rich and colorful, as well as fierce competition, audiences are also demanding more and more television programs and are no longer content with traditional television programs. In the new media era, the planning and editing of television programs to innovate can ensure the long-term development of television programs. This is also an important issue to be solved by current television program editors. This article elaborates the necessity of planning and editing television programs from the new media era, explores and analyzes innovatively the planning and editing of television programs, and promotes the orderly development of the planning and editing of television programs.