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上海市南京路步行街具有一百多年的历史,不仅为市民提供了休闲娱乐的功能,还是上海重要的旅游景点。多重功能与角色赋予了它特殊的地位与身份。步行街发展到现在,其语言景观不断变化丰富,而这一公共空间的商品化程度也在发展。本文试借助对语言景观的探索来解读步行街的空间商品化情况,运用访谈的方法了解步行街上行人的想法与感受,试从他们对步行街的阐述中,进一步解读步行街商品化。对南京路步行街空间商品化的探讨有利于我们对当下的公共空间商品化现象,尤其是旅游景点的构建,有更深刻的认识与理解。
Shanghai Nanjing Road pedestrian street with a history of more than 100 years, not only for the public to provide entertainment features, or Shanghai’s major tourist attractions. Multiple functions and roles have given it a special status and identity. The development of pedestrian street up to now, its language landscape is constantly changing, and the degree of commercialization of this public space is also developing. This paper attempts to explore the spatial commercialization of pedestrian streets with the help of the exploration of the landscape of languages. By means of interviewing, we can understand the thoughts and feelings of pedestrians on pedestrian streets and try to explain the commercialization of pedestrian streets through their elaboration of pedestrian streets. The discussion on the commercialization of pedestrian street space in Nanjing Road will help us to have a deeper understanding and understanding of the current commercialization of public space, especially the construction of tourist attractions.