依靠名牌产品创市场、树形象、上效益是汉中卷烟二厂的成功之道。闻名遐迩的公主牌系列香烟自１９８６年面市后，一直以过硬的产品质量赢得了数万城乡消费者的喜爱，畅销省内外市场，年销量高达３０多万箱；取得了巨大的经济效益。１９９７年起，汉中卷烟二厂针对全国卷烟市场? Relying on brand-name products to create a market, an image of the tree, and efficiency are the successes of Hanzhong Cigarette Factory II. The famous princess brand cigarettes have been popular with tens of thousands of urban and rural consumers after being introduced to the market in 1986. They have sold well in the domestic and foreign markets, and have sold more than 300,000 cases annually. They have achieved great economic benefits. Since 1997, Hanzhong No. 2 Cigarette Factory has been targeting the national cigarette market?