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互联网时代的来临远远超过我们的想象。据《传媒蓝皮书:中国传媒产业发展报告(2015)》发布的结果显示,互联网首次超过电视,成为第一广告媒体。互联网的产值占整个传媒产业产值的23.3%,远远超过电视17.3%的比例,网络视频用户和微信用户的不断蹿升对传统媒体形成不小的挤压,一时间让传统媒体“透不过气来。”种种迹象显示,网络媒体已经结束混乱无序的状态,进入稳步快速的发展期。传统媒体面对来自新媒体的巨大挑战必须求新求变。新闻宣传是城市电视台的立台之
The advent of the Internet age far beyond our imagination. According to the media blue book: China Media Industry Development Report (2015) released results show that for the first time over the Internet television, becoming the first advertising media. Internet output value accounted for 23.3% of the entire media industry output value, far exceeding the proportion of 17.3% of television, online video users and WeChat users continue to rise on the traditional media to form a small squeeze, for a time so that traditional media Comes. "There are indications that the online media has ended chaotic disorder, into a steady period of rapid development. Traditional media in the face of the enormous challenges from the new media must seek new changes. News propaganda is the establishment of urban television station