当下海报艺术表现形式和表达方式复杂多样,作者从海报的本质功能出发,力图描绘出一种更接近读者、更具宣传性的海报。文章以马萨乔的《纳税银》为例,从现实主义、符号学的角度解析该作品在构思创作时所体现出来的内在艺术价值,并将此艺术价值借鉴应用于当代海报的构思过程。创作出一种令人信服,触碰心灵的现实主义作品。 Nowadays, the artistic expressions and expressions of posters are complex and diverse. Based on the essential functions of posters, the author seeks to depict a more approachable and more posters posters. Taking Massaccio ’s “taxpaying bank” as an example, the article analyzes the intrinsic artistic value embodied in this work from the perspective of realism and semiotics, and applies the artistic value to the conceptualization of contemporary posters. Create a convincing, touching soul realism.