电视剧，被业界称为收视率的“发动机”，目前的电视媒体虽然打出各自不同的定位牌，但无论推出什么特色定位，电视剧几乎都是难以割舍的重要板块。根据央视个索福瑞2003年全年电视节目收视调查资料反映，在我国经济发达的40个主要城市，晚间18：00～24：00的6个小时的大众收视时间里，平均每频道播出电视剧类节目近2.5小时，且 TV series, the industry as the “engine” of ratings, although the current television media hit their own different positioning card, but no matter what features introduced positioning, almost all the drama is difficult to break the important plate. According to a survey by Sofitel CCTV in 2003, the survey shows that in the 40 major cities in China’s economically developed cities, the average viewing time per channel is 6 hours during 18:00 to 24:00 at night for public viewing time TV shows nearly 2.5 hours, and