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伴随着社会主义市场经济的逐步成熟,企业为最大限度的获得利益、占据市场份额,企业之间的竞争愈演愈烈。在当今信息时代下,现代企业间的竞争发展到企业整体性的竞争,即企业形象竞争。塑造优秀的企业形象,不仅是现代市场经济发展的必然趋势,也是企业面对日趋激烈的市场竞争取得成功的一大法宝。本文是建立在前人的研究成果上,对其加以分析形成自己的观点,重点在于为企业塑造其品牌形象提供战略参考。
With the gradual maturity of the socialist market economy, the enterprises gain the maximum benefits and occupy the market share, and the competition among enterprises is intensified. In today’s information age, the competition among modern enterprises develops into the overall competition of enterprises, that is, the competition of corporate image. Building an excellent corporate image is not only an inevitable trend in the development of modern market economy, but also a great magic weapon for enterprises in the face of the increasingly fierce market competition. This article is based on the previous research results, to analyze its own point of view, the focus is to provide enterprises with a strategic reference for shaping their brand image.