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提起Adobe,人们的认识常常存在两个误区:一是把Adobe与PhotoShop等同起来,再有认为Adobe的图像处理软件大部分基于Mac。Adobe公司副总裁、亚太和拉美区的总经理Graham Freeman向记者明确指出:“Adobe在Windows平台和Mac平台的发展都很强劲,对此Adobe—视同仁,并在专业出版、消费类和未来产品市场提供完整的解决方案。” Adobe的市场营业额近10亿美元,是全球第二大的桌面软件提供商。Adobe的策略调整始于练内功。去年8月,Adobe进行机构重组,将产品
When we talk about Adobe, people often have two misunderstandings: First, equate Adobe with PhotoShop, and then think that Adobe’s image processing software is mostly based on Mac. Graham Freeman, vice president of Adobe, general manager of Asia-Pacific and Latin America, clearly pointed out to reporters: “Adobe has developed very strongly on both the Windows and Mac platforms, and Adobe has taken this into its eyes, and has specialized publications, consumer products and future products. The market offers a complete solution.” Adobe’s market turnover is nearly $1 billion and is the second largest desktop software provider in the world. Adobe’s strategic adjustment began with practicing internal strength. In August last year, Adobe reorganized its