近几年,国内果酒消费悄然升温。在陕西各个城市、各大商场的货架上各种果酒已占据了越来越多的领地。果酒行业发展如火如荼,大量外地品牌如王朝、张裕、长城、宁夏红等瞄准时机纷纷抢滩陕西市场,而陕西作为果业大省,其果酒企业却“身陷重围”、举步不前,遭遇严峻挑战—— In recent years, domestic consumption of fruit wine has quietly risen. In all cities in Shaanxi, major shopping malls on the shelves of a variety of wine has occupied more and more territory. Fruit wine industry in full swing, a large number of foreign brands such as the dynasty, Changyu, the Great Wall, Ningxia red aiming for opportunities to seize the market in Shaanxi, Shaanxi province as a fruit industry, its fruit wine companies are “encircled” unprepared to meet tough challenges -