大众传播(Mass Communication)作为一种日渐兴盛的信息传播方式,其在市场营销中的作用日益重要。在市场营销中,要积极利用其教养作用、符号化和泛娱乐化等影响,善于组合事件营销、植入营销、商业赞助等营销方式,达到更加广泛有效的营销效果。 Mass Communication, as an increasingly popular means of information dissemination, plays an increasingly important role in marketing. In marketing, we should make full use of its parenting effects, symbolization and pan-entertainment effects, and be good at combining marketing campaigns such as event marketing, implant marketing and commercial sponsorship to achieve more effective marketing.