很多企业信奉“再穷也不能穷渠道”，但现如今，渠道费用已经成了一个无底洞。比如，在三株公司的鼎盛时期，仅其子公司的销售费用就达到销售额的３０％，这还不计渠道其他成员的花费。最后三株不堪重负，全盘崩溃。同样是对渠道投入，伊利却聪明得多。伊利垂涎北京冰激凌市场 Many companies believe that “there is no way to be poor again, but now, channel costs have become a bottomless pit.” For example, in the heyday of the three companies, only the sales expenses of its subsidiaries reached 30% of sales, which also excludes the expenses of other members of the channel. The last three strains were overwhelmed and collapsed. The same is invested in channels, but Yili is much smarter. Ellie’s Ice Cream Market in Beijing