1种子电子商务的背景及发展现状现今,移动互联网已经全面渗透到人们的日常生活中,购物、餐饮、出行、娱乐、社交、理财等各方面,人们生活离不开互联网,互联网为人们生活带来了便捷。特别是农村发展互联网的基础不断改善,农村居民可能成为中国互联网未来发展的主力之一。目前,我国种业电子商务的整体发展大体处于创业和起步阶段,项目普遍规模不大,市场认知度不高,功能相 1 Background and Development Status of Seed E-commerce Nowadays, the mobile Internet has fully penetrated into people’s daily life, shopping, dining, travel, entertainment, social, financial management and other aspects, people’s lives are inseparable from the Internet, the Internet for people living with Come easy. In particular, the foundation for developing the Internet in rural areas is continuously improving. Rural residents may become one of the main forces in the future development of the Internet in China. At present, the overall development of seed industry e-commerce in our country is generally in the stage of start-up and initial stage. The project is generally small-scale, the market awareness is not high, and the function phase