对企业来说最重要的事情莫过于“拥有自己的市场”。“拥有市场”是获得竞争优势的途径。企业有了自己稳定的市场,因之而来的优势比通过其它战略得来的优势更具有长远的影响力。①品牌资产优势。拥有市场的企业通过实现每个承诺建立并保持了信誉,它在顾客心目中的印象上乘,与竞争对手相 The most important thing for companies is to “own their own market.” “Having a market” is the way to gain a competitive advantage. The company has its own stable market, and the resulting advantages have far-reaching influence over the advantages gained through other strategies. 1 The advantages of brand assets. Enterprises with markets establish and maintain credibility by fulfilling each commitment. It has an excellent impression in the minds of customers and competes with competitors.