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武术与大众传媒的融合发展,是当代武术传承与发展过程中的现实诉求。运用文献资料法、理论演绎法,从文化学、传播学、符号学的视角,阐释了传媒时代下大众传媒将作为当代武术发展的有效传播路径,对于当代武术的发展具有重大意义。进而从服务和教化两个视角,对武术与大众传媒融合发展的价值定位进行了详细分析。由此得出结论:武术文化产品的标准化是适应大众传媒的武术传播范式,是当代武术实现可持续发展的历史选择和时代必然。
The integration and development of martial arts and mass media is the realistic demand in the process of the inheritance and development of contemporary martial arts. From the perspectives of culture, communication and semiotics, the mass media in the media era will be used as an effective route for the development of contemporary Wushu, which is of great significance to the development of contemporary Wushu. Then from the perspectives of service and education, the value orientation of the integration and development of Wushu and mass media is analyzed in detail. It concludes that the standardization of Wushu cultural products is a paradigm of martial arts that is adapted to mass media and a historical choice and necessity of sustainable development of contemporary Wushu.