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随着经济全球化进程加快,不同国家的商务往来日益频繁。而在国际商务环境中这种频繁的往来、沟通和交流已不再是简单的商务往来而是文化与文化的碰撞,是一种跨文化交际。本文主要探讨了跨文化交际能力在国际商务环境中的重要性,列举了跨文化商务活动中语言交际层面的几个重要方面,以及应对商务活动中文化差异的几个策略。
With the acceleration of economic globalization, the business exchanges among different countries have become increasingly frequent. In the international business environment, this frequent exchange, communication and exchange is no longer a simple business but a cultural and cultural collision. It is an intercultural communication. This article mainly discusses the importance of intercultural communicative competence in the international business environment, cites several important aspects of linguistic communication in cross-cultural business activities, and several strategies to deal with the cultural differences in business activities.