最近看到有行业中人提出应该在行业中建立人员准入门槛,深不以为然。相对于传统的销售行业,监管部门强加于中国直销业的条条款款已经够多,行业本来已经苦不堪言,何苦再自我设限?中国直销自开放以来,最喜欢提准入门槛论的非外资企业、尤其是业绩最大的几家外资企业莫属。他们在各个场合阐述他们的准入观点和标准,并联合一些机构公开排挤一些他们认为不规范的内资直销企业等等。表面上看,这是他们在为规范中国直销市场而努力,但背后则是几家巨头想独享中国直销市场的意图。中国直销业的门槛其实已经太多了。比如注册资本与牌照,就已经极大地限制了众多想进入这个市场的中小企业们。即使对于很多拿牌直销企业来说,服务网点与市场区域的限制,也极大地制造了不公平的市场竞争环境。纵观1998年以来的中国直销市场,就是一个准入思维横行的监管环境。转型时代,受到国家政策优待的十家转型企业,利用政策的倾斜,独享庞大的中国市场,成为转型期间最大的受益者,在中国直销开放初期,就站在了不同的起跑线上。除了传说中的神仙,没有任何一个人生下来就强大到无所不能,企业也是如此。正如我们不太可能要求一个小孩像成人一样的做事与思维一样,行业同样也不太可能要求只有几年运营时间的企业与运作了几十年的企业那样规范与成熟。市场的领先者们都是希望用他们的标准来统一市场的竞争格局,因为这对标准制定者来说有利无弊;但是这种 Recently, I have seen some people in the industry put forward the need to establish a personnel access threshold in the industry, deeply disagree. Relative to the traditional sales industry, regulatory departments imposed on the Chinese direct selling industry has enough of the articles, the industry has been miserable, why bother self-limiting? Since the opening of China’s direct sales, the most like to be admitted to the threshold of non- Foreign-funded enterprises, especially those with the largest number of foreign-funded enterprises, must go ahead. They elaborate on their views and standards of access on various occasions, and jointly with some institutions to publicly crowd out some domestic direct selling enterprises that they think are not standardized. On the surface, this is what they are trying to regulate the Chinese direct selling market, but behind them are the intentions of several giants to enjoy the Chinese direct selling market. The threshold of China’s direct selling industry is actually too much. For example, registered capital and licenses have greatly restricted many SMEs who want to enter the market. Even for many licensed direct sales companies, service outlets and market area restrictions, but also greatly created an unfair market competition environment. Looking at the Chinese direct selling market since 1998, it is a regulatory environment where access is rampant. In the transitional period, ten transformational enterprises, which were treated favorably by the national policies, took advantage of the sloping policy and exclusive huge Chinese market to become the biggest beneficiaries during the transition period. They stood on different starting lines in the early stage of direct sales in China. In addition to the legendary god, no one born strong enough to be omnipotent, businesses as well. Just as it is unlikely that we would require a child to behave and think like an adult, it is equally unlikely that the industry will require businesses that have only a few years’ operating hours to be as mature and disciplined as those that have operated for decades. Market leaders are hoping to use their standards to unify the competitive landscape of the market because it is good for the standards setter; however, this