一、引言一个企业，总是在特定约束条件和社会背景下制定自己的经营战略。经营战略也必须随经营环境的改变而调整。gO年代以来，我国电子行业竞争日趋激烈，彩电行业的竞争在90年代中期达到白热化状态。以彩电为主导产品的青岛海信集团（以下简称海信）也不可避免地受到国际国 I. INTRODUCTION An enterprise always develops its own business strategy under specific constraints and social contexts. The business strategy must also be adjusted as the business environment changes. Since the gO era, the competition in the electronics industry in China has become increasingly fierce, and the competition in the color TV industry has reached a white-hot state in the mid-1990s. Qingdao Hisense Group (hereinafter referred to as Hisense), which is led by color TV, is inevitably affected by international countries.