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有人问我,现在市场竞争激烈,业绩提升困难,阿里斯顿是否会考虑用利润换市场份额,也就是说,通过降价策略实现更高的市场地位?这是个现实问题。是否要用降价策略?不仅是中国企业,也是很多国际型企业都谨慎思考和选择的问题。但是,价格向下调整,不是简单的营销问题,它牵涉到公司品牌价值和定位。阿里斯顿的宗旨是,生产的每一个产品,都能用最小的能源消耗,带给消费者最大的舒适享受。这句话不是口号,消费者可以从我们最新推出的产品系列中深刻体会到。
Someone asked me, now the market is fierce competition, performance improvement difficult, Ariston will consider the use of profits for market share, that is, through the price reduction strategy to achieve a higher market position? This is a real problem. Whether to use price-cutting strategy? Not only Chinese enterprises, but also many international companies are cautious thinking and choice. However, downward price adjustment is not a simple marketing issue, it involves the company’s brand value and positioning. Ariston’s purpose is to produce every product, can use the smallest energy consumption, bringing consumers the greatest comfort. This statement is not a slogan, consumers can from our latest product series to deeply understand.