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近年来,CCTV的国际化战略步伐加快,国际频道不断扩张,国际交流日益频繁,CCTV在国际上的地位和影响力不断提高,受到越来越多国际企业的关注。很多世界500强企业都与CCTV开展广告合作。
In recent years, the strategy of internationalization of CCTV has been accelerated. The international channels have been expanding continuously and international exchanges have become more frequent. The international status and influence of CCTV have been continuously enhanced, attracting more and more international enterprises’ attention. Many Fortune 500 companies cooperate with CCTV for advertising.