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结合我国房地产行业诚信营销的现状,分析了房地产业出现诚信严重缺失现象的原因,并从政府部门、房地产信用档案制度、消费理念、诚信体系等方面,提出了建立房地产业诚信销售体系的建议,有利于促进我国房地产业的健康发展。
Based on the status quo of honesty marketing in the real estate industry in our country, the paper analyzes the causes of the serious lack of honesty in the real estate industry. And from the aspects of the government department, the real estate credit file system, the concept of consumption, the credit system and so on, Help to promote the healthy development of China’s real estate industry.