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曾被视作利润鸡肋、政治任务的保障房在当前的地产调控下,成为开发商的新选择。日前,绿城集团宣布,将大力进军住房保障领域,并专门成立公司主导运营,对项目平均利润近30%的绿城而言,这无疑是一个重大的战略决定。此前宣布进入或已经进入保障房建设领域的企业,既有绿地、中海、保利等国企,也有万科这样的民营巨头。为什么如此多重量级地产企业积极投身保障房建设?业内人士认为,一方面,政府需要部分企业手中的市区土地合理布局保障房,会作出一定的让利;另一方面,当前形势下,企业自身也有此诉求。
Has been seen as profitable, political tasks of the protection of the real estate under the current real estate regulation, a developer of new options. Recently, Greentown announced that it will undoubtedly be a major strategic decision to vigorously march into the field of housing security and set up a company-led operation. For Greentown, which has an average project profit margin of nearly 30%, it is undoubtedly a major strategic decision. Previously announced to enter or have entered the field of affordable housing construction companies, both green, sea, Poly and other state-owned enterprises, there are Vanke such a private giant. Why so many heavyweights real estate companies actively involved in the protection of housing construction? The industry believes that, on the one hand, the government needs some enterprises in the hands of urban land rational distribution of affordable housing, will make some profit sharing; the other hand, the current situation, the enterprise itself There is also this appeal.