先解释几个名词——cpm:广告(logo广告)每被显示一千次的费用(文字广告稍微低一点)。一般为15—30$。折合为每显示一次0.015—0.030$;cpc:广告(logo广告)每被点击一千次的费用(文字广告稍微低一点),一般为30-60$.(注:一般有点击率限制)。折合为每点击一次0.030-0.060$。 其实,赞助商都是围绕上面的cpm/cpc这两个标准做文章: 点击广告公司——他们一般以cpc为 First explain a few terms - cpm: advertising (logo ads) is displayed for each thousand times the cost (text ads a little lower). Usually 15-30 $. Equivalent to 0.015-0.030 $ per display; cpc: a thousand clicks per click for ads (logo ads), typically 30-60 $. (Note: Generally, clickthrough rates are limited). Equivalent to 0.030-0.060 $ per click. In fact, sponsors are around the above cpm / cpc these two standards make a fuss: click advertising agencies - they are generally cpc