现代科学技术的迅速进步,人们生活水平的日益提高,社会要前进,企业要发展,都要不断开发新产品。现代企业的发展,必须着眼于两个方面,一个是开拓新市场,一个是发展新产品,而新市场的开拓,往往又有赖于新产品的开发。影响产品竞争能力的因素,主要有品种、质量、价格、交货期、服务五项因素。就它们的作用说,品种是源泉,质量是核心,价格是条件,交货期是立足点,服务是保证。而品种的增加又有赖于新产品的开发。因此说,开发新产品是企业生命力的源泉。在“质量、品种效益年”之际,开发新产品题问更显重要。那么,什么是新产品,为什么要开发新产品,以及怎样开发新产品?本文仅就这些问题,谈谈自己的看法。在企业经营中,新产品不仅指新发明的产品,而且具有相当广泛的含义。对企业来说,新产品的概 With the rapid advancement of modern science and technology, people’s living standards are rising, the society must move forward, and enterprises must develop new products. The development of modern enterprises must focus on two aspects. One is to develop new markets and the other is to develop new products. The development of new markets often depends on the development of new products. The factors affecting the competitiveness of products mainly include five factors: variety, quality, price, delivery time and service. According to their role, variety is the source, quality is the core, price is the condition, delivery time is the foothold, and service is the guarantee. The increase in variety depends on the development of new products. Therefore, the development of new products is the source of corporate vitality. At the time of “quality and variety benefit year”, it is more important to develop new products. So, what are the new products, why should we develop new products, and how to develop new products? This article only talks about these issues and talk about their own views. In business operations, new products not only refer to newly invented products, but also have quite extensive implications. For the company, the overview of new products