今年年初,来自工业和信息化部的调查显示,医疗业是当下增速较快的行业,这个消息给深陷金融危机的传播业带来了一缕曙光。本文结合医疗公关市场的现状及发展趋势,对金融危机阴霾尚未散去,医疗改革势在必行的2009年,提出医疗公关分析建议。 Earlier this year, a survey conducted by the Ministry of Industry and Information Technology shows that the healthcare industry is now a rapidly growing industry. This news has brought a ray of hope to the communications industry that is deeply involved in the financial crisis. This article combines the status quo and development trend of the medical public relations market, the shadow of the financial crisis has not yet dispersed, medical reform is imperative in 2009, proposed medical public relations analysis and recommendations.