标杆管理,又称基准管理,是指企业将自己的产品、服务和经营管理方式同行业内或其他行业的领袖企业进行比较和衡量,从而提高自身产品质量和经营管理水平,增强企业竞争力。标杆管理的出现在西方管理学界掀起了巨大的波澜,它与企业再造、战略联盟一起并称为20世纪90年代三大管理方法。 Benchmarking, also known as benchmarking, means that enterprises compare and measure their products, services, and management practices with those in the industry or in other industries to improve their product quality and management level and enhance their competitiveness. The emergence of benchmarking management in the western management academia set off a huge wave, it and corporate recycling, strategic alliances together and said the 1990s as the three management methods.