当今世界,市场竞争日趋激烈,产品更新换代的周期愈来愈短,只有狠抓新产品的开发,企业才能在竞争中得以生存和发展。要使开发的新产品具有竞争力,关键则是正确的选题。国内外许多企业发展的经验证明,企业的兴旺发达与所开发的新产品是否适应市场竞争息息相关。 1.新产品选题。开发新产品要从当地实际情况出发,以杭州为例,根据本市缺煤少电实际及全国风景旅游城市的性质出发,新产品选题的原则应 In today’s world, the market competition is becoming increasingly fierce, and the cycle of product replacement is getting shorter and shorter. Only by vigorously developing new products can companies survive and develop in competition. To make the new product developed competitive, the key is to choose the right topic. The experience of the development of many domestic and foreign companies proves that the prosperity of enterprises and the development of new products are closely related to market competition. 1. New product topics. To develop new products, we must start with the local conditions. Taking Hangzhou as an example, according to the actual situation of the lack of coal and electricity in the city and the nature of the national tourism city, the principle of new product selection should be