营销是古老而年轻的职业。商品营销有其本质性及层次性。要树立营销的基本观念,即市场需求决定生产的导向观念,以客户为伙伴的共赢观念,以产品质量为中心的核心竞争力观念,以销售为中心的全方位竞争观念。成功的营销,要制定低成本、差异化、以快制胜、避实就虚、集中化、和平共处、创新开发、建立壁垒、渠道深耕、整合促销等策略,并择其善者而用之。 Marketing is old and young profession. Commodity marketing has its essence and hierarchy. To establish the basic concepts of marketing, that is, market demand determines the concept of production-oriented, win-win concept of customers as partners, product quality as the core of the concept of competitiveness, sales-centered concept of all-round competition. Successful marketing, to develop low-cost, differentiated, to win faster, to avoid the virtual, centralized, peaceful coexistence, innovation and development, the establishment of barriers, deep plowing, integrated marketing strategies, and choose the best use.