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现代社会广告随处可见,人们每天都要与广告打交道,媒体、路牌、商品……广告都与人们形影不离。广告是引起人们购买欲,从而促成销售或者打响知名度为目的的,广告的受众是社会中的人,人类是情感丰富的种群,因此现代广告也越来越倾向于人性化,把广告与人类情感想结合,从人们的心理入手,更能打动消费者的购物心理,广告与情感因素的结合也是今后广告业发展的趋势。文章从情感因素在广告中的运用入手,分析而这结合对不同人群的影响,从而促使广告业的和谐人性化发展。
Advertising in modern society can be seen everywhere. People deal with advertisements every day, and the media, street signs and goods ... are inseparable from the advertisements. Advertising is to cause people to buy desire, thus contributing to the sale or fame for the purpose of advertising audience is a member of the community, human beings is an emotionally rich population, so modern advertising is also increasingly inclined to humane, advertising and human love Combination of feelings, from the people’s psychology to start, more able to impress consumers shopping psychology, advertising and emotional factors in the future is the development of the advertising industry trend. The article starts with the use of emotional factors in advertisements and analyzes the influence of different factors on different groups so as to promote the harmonious and humane development of the advertising industry.