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我国早于上世纪末步入老年社会,并且拥有世界上最庞大的老年群体,而媒体却并未太多的将关怀放在老年人身上,甚至出现“妖魔化”老年人的现象。面对老年人的媒介失语、媒体需求,本文从传播学的角度对出现这一现象的原因进行阐述,并分析媒体在老年传播中的现状,以及媒体发展瓶颈,提出实现节目品质与经济效益共赢的建议。
As early as the end of the last century, our country entered the elderly society and possessed the largest elderly population in the world. However, the media did not give too much consideration to the elderly and even “demonized” the elderly. In the face of the media aphasia and media needs of the elderly, this article elaborates the reasons for this phenomenon from the perspective of communication science and analyzes the status quo of the media in the elderly communication and the bottleneck of media development, and proposes to achieve program quality and economic benefits Winning advice.