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化妆品作为一种高级日用品,在人们日常生活中占有重要的位置,它不仅具有使用价值,而且还具有欣赏价值,不少人常常把装潢精美、造型奇异、色彩艳丽的化妆品作为装饰品而陈列,因此,化妆品的包装设计历史被每一个装潢设计者所重视。近年来,由于化妆品生产的迅速发展,化妆品的包装设计也变得越来越重要,厂商为了取得市场竞争的优势,都千方百计地改进和提高包装设计,使新花色、新品种层出不穷,目前市场上的化妆品包装真可谓五彩缤纷,琳琅满目。
Cosmetics, as a kind of high-grade daily necessities, occupy an important position in people’s daily life. Cosmetics not only have the value of use, but also enjoy the value. Many people often display beautifully decorated, strangely-shaped and colorful cosmetics as ornaments, Therefore, the history of cosmetic packaging design is valued by every decorator. In recent years, due to the rapid development of cosmetics production, cosmetic packaging design has become more and more important. In order to gain the advantage of market competition, manufacturers try every means to improve and enhance the packaging design, so that new flowers, new varieties emerge in the market Cosmetics packaging is really colorful, dazzling.