驱除“六不’’,使:不知道、不清楚、不喜欢、不相信、不能买、不需要——不再存在每一则广告都应有一个明确的诉求对象,这是衡量一则广告是否成功、是否有效的最基本、最起码的一个原则。这个明确的诉求对象包含在我们事先所标定的目标群体内。然而随着广告计划的推进,我们事先所标定的目标消费群体便会表现出两种消费状态:一种是已经开始使用我们的产品:另一种是至今仍没能成为我们所宣传的产品及服务的消费者。 Get rid of ”six noes" so that: you don’t know, don’t know, don’t like, don’t believe, can’t buy, don’t need - there is no longer every advertisement should have a clear object of appeal, this is a measure of a The most basic and minimal principle of whether an advertisement is successful or effective is that this clear object of appeal is included in our previously targeted target group, but as the advertising plan advances, the target consumer groups that we have previously defined will be There are two kinds of consumption states: one is that we have begun to use our products: the other is consumers who have not yet become our advertised products and services.