21世纪以来,我国电视媒体原有生存环境的稳定结构发生着巨大变化;加入世贸组织,封闭的电视传媒市场正在逐步开放;推行集团化,电视产业正在实现资产重组和产业重构。作为电视媒体,无论是已成为包容原“有线、无线、教育”的传媒实体,或者是已解构为直属于集团或总台的频道,抑或是名变实未变而依然故我,都面临着应对新形势的生存、发 Since the 21st century, the stable structure of the existing living environment of the television media in our country has undergone tremendous changes. With the accession to the WTO, the closed television and media market is gradually opening up. The implementation of the group and the television industry are realizing the reorganization of assets and the restructuring of industries. As a television media, whether it is a media entity that has become the original “wired, wireless, and educational” media or has been deconstructed as a channel directly under the group or general station, or the name has remained unchanged, The new situation of survival, hair