设计色彩是视觉传达设计中的重要元素。作为设计的一种重要的视觉语言,有其自身的色彩表情,在设计中它对人们的心理以及情感因素有着紧密关系,这种关系使得色彩在商业设计中具有了不可替代的商业价值。本文从色彩对设计的影响入手,通过实例分析来阐述色彩的商业价值的体现。 Design color is an important element of visual communication design. As an important visual language of design, it has its own color expression, which is closely related to people’s psychology and emotional factors in the design. This relationship makes the color have irreplaceable commercial value in commercial design. This article starts with the influence of color on design, and expounds the embodiment of the commercial value of color through case analysis.