论文部分内容阅读
1986年,珠江经济广播电台应运而生,掀起了全国开办经济台的巨大浪潮。随后,各电视台也竞相开办经济生活服务频道来适应国家经济发展的要求。如河南经济生活频道,安徽经济生活频道等。节目中涉及经济新闻,经济专题的报道增多,形式也不断变化。但是由于地方受众的有限性以及中央电视台经济生活频精品经济节目的出现,给地方台办经济节目带来一定的压力。地方电视台经济生活频道处在一个颇为尴尬的两难境地,经济节目是强调节目的专业化还是淡化专业化,二者之间契合点是什么?如何从中寻找一个人无我有,人有我精的生存空间,即把握频道定位,又不断提升频道的收视率,本文试用SWOT分析方法来论述地方电视台经济节目的生存空间。
In 1986, Pearl River Economic Radio came into being, setting off a huge wave of nationwide economic platform. Subsequently, the television stations also competed to set up economic life service channels to meet the requirements of the national economic development. Such as Henan economic life channel, Anhui economic life channel. The coverage of economic news and economic topics in the program has increased and the form has also been constantly changing. However, due to the limited number of local audiences and the emergence of economic programs of economic life of CCTV, economic pressure on local economic affairs in Taiwan’s local governments has been brought to bear. Local television channels of economic life in a rather embarrassing dilemma, the economic program is to emphasize program specialization or desalination specialization, what is the fit between the two? How to find a person without me, I have fine Of the living space, that is, to grasp the channel positioning, but also continuously improve the channel’s ratings, this article tries SWOT analysis method to discuss the local television station economic program’s living space.