文化吸纳能力与企业形象夏冬在日益激烈的市场竞争中，企业越来越敏锐地意识到自身形象对经营活动的影响力。而企业形象与企业的文化吸纳能力密切相关。所谓企业的文化吸纳能力，是指企业主动地分析鉴别、容纳吸收不同文化的能力。在内容上，除了对原有文化具有重新认识和... Cultural Absorptive Capacity and Corporate Image In the increasingly fierce market competition, enterprises are more and more acutely aware of their own image of the influence of business activities. The corporate image and corporate culture is closely related to the ability to absorb. The so-called corporate cultural absorptive capacity, refers to the active analysis and identification of enterprises, to accommodate the ability to absorb different cultures. In content, in addition to re-understanding of the original culture and ...