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市场营销与高校学报改革︽无锡轻工大学学报︾编辑部秦和平所谓营销，是指一个组织通过创造和市场交换，同其他组织和个人交换产品和价值，以满足各自现实与潜在需要的一种社会和管理的过程。高等学校是从事高等教育和前沿科学研究的组织，通过学报将所创造的最新科研成果...
Marketing and the reform of university journals ︽ Journal of Wuxi University of Light Industry 和 editorial department Qin Heping Marketing refers to an organization through the creation and exchange of markets with other organizations and individuals to exchange products and values to meet their own reality and potential needs of a Social and management process. Colleges and universities are engaged in higher education and cutting-edge scientific research organizations, through the journal will be created by the latest scientific research results ...