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中国音响业市场从收录音机到组合音响(AV功放),激光视盘机(VCD、DVD)到家庭影院,经历了一个发展、壮大和逐步走向正轨(成熟)的历程。纵览中国音响业市场,一言以蔽之曰:“潜力大、问题多、有希望”。据媒体报导,中国音响市场每年高达1000亿的市场容量,据估计,三年内中国音响市场将出现25.8％的增长率,说明市场发展潜力巨大,正吸引着中外豪强群雄逐鹿。与此同时,市场正被“品牌杂乱、良莠不齐,市场不规范、秩序混乱和不拥有核心技术、受制于人”的三大“瓶颈”所困惑,市场亟待突围三大“瓶颈”,并在希望中前行。
The Chinese audio industry market has gone through a process of development, growth, and gradual progress (maturity) from tape recorders to combo (AV amplifiers), laser disc players (VCDs, DVDs) to home theaters. Overview of the Chinese audio industry market, in a nutshell: “The potential is big, there are many problems, there is hope.” According to media reports, the Chinese audio market has a market capacity of 100 billion yuan per year. It is estimated that the Chinese audio market will experience a growth rate of 25.8% within three years, indicating that the market has great development potential and is attracting Chinese and foreign heroes. At the same time, the market is being puzzled by three major “bottleneck” of “unclear brands, mixed markets, unregulated markets, chaotic order, and lack of core technologies, subject to people”. The market urgently needs to break through the three “bottleneck” and hopes that the market Row.