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随着电子商务的发展,网店也犹如雨后春笋般的建立起来,但网络购物环境和实体店铺的购物环境截然不同,对应的营销方式也发生了很大的变化。网店的营销推广方式有很多,其中视觉营销对网店的装修和运营都会产生重大影响。本文基于以上考虑,分析了视觉营销在网店装修设计中的应用,以及视觉营销在网店运营过程中的作用。
With the development of e-commerce, online stores are also mushroomed established, but the online shopping environment and the physical store shopping environment is completely different, the corresponding marketing has undergone great changes. Online marketing there are many ways, including visual marketing of the renovation and operation of the shop will have a significant impact. Based on the above considerations, this article analyzes the application of visual marketing in the shop decoration design and the role of visual marketing in the online shop operation process.