当下的娱乐营销可谓烽烟四起、群雄逐鹿,随着《我是歌手》、《蒙面歌王》等多个大型综艺类节目的火爆,我们已经进入一个全民娱乐以及“自媒体”爆发的时代,这促使越来越多的广告主对娱乐营销投以青睐。此次,“四台一网”的战略联合,无异于是媒体营销的一艘航母,创新性的将多个最优质的媒体资源平台进行整合,打破了以往由某个单独地面媒体进行传播的模式,无疑是对媒体资源的极致运用。 The current entertainment marketing can be described as everywhere, crowds compete with each other, with the “I am a singer,” “Masked song King” and many other large-scale variety show popular, we have entered a national entertainment and “from the media ” outbreak This era, which prompted more and more advertisers favor entertainment marketing. This time, the strategic alliance of “Four Networks” is tantamount to an aircraft carrier in media marketing. It innovatively integrates many top-quality media resource platforms and breaks the previous situation of being conducted by a single ground media The mode of dissemination is undoubtedly the ultimate use of media resources.