互联网的广泛应用,进一步推动了消费模式的转型,电子商务以其便利性、无地域性、简单性等特点,越来越被消费者接受,随之而来涌现出一些电子商务模式,电子商务模式网络企业生存和发展之本,本文从电子商务模式入手,深入剖析当前的电子商务模式,并阐述了电子商务模式的选择原则,从而为电子商务更好的发展提供理论依据和实践指导。 The widespread use of the Internet has further promoted the transformation of consumption patterns. E-commerce has become increasingly accepted by consumers due to its convenience, lack of geographical features and simplicity. As a result, some e-commerce models emerge. E-commerce This paper starts with the mode of e-commerce, analyzes the current mode of e-commerce in depth, and expounds the selection principle of e-commerce mode to provide theoretical basis and practical guidance for the better development of e-commerce.