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赞助营销有时候就是一场押注,从来都是成者王侯败者寇,只可惜失败者的反思少有人诉说和倾听谁也没有预料到,《爸爸去哪儿》会毫无征兆地突然火爆,收视率一路破3,但在播出之前,其实它并不被看好。在所有当时不看好的人里,今天最后悔的可能就是美的家电的营销团队。他们曾经如此靠近这场成功,但却在最后一刻因为内部对这个项目判断存在争议而放弃了冠名赞助的机会,因此错过了这个今年最火爆的营销平台。这个带着风险但也同样带着无限机遇的主冠名赞助商的位置,因为美的家电的临阵退出,
Sponsorship marketing is sometimes a bet, has always been the king of the loser Kou, but unfortunately the reflection of the loser Few people tell and listen to who did not expect, “Where’s the Dad” will suddenly hot without warning, The ratings broke all the way to 3, but before it was broadcast, it was not really bullish. In all the people who are not optimistic, the regret may be today, the United States and the marketing team of home appliances. They had been so close to the success, but at the last moment they had missed out on the title sponsorship because of the internal controversy over the project, missing the hottest marketing platform of the year. This is with the risk but also with the infinite title of the main sponsor of the location of the opportunity, because the United States and home appliances out of the game,