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市场营销知识的学习特点决定了营销专业实践教学的重要性,市场营销实践课教学被提到举足轻重的地位,但目前存在一些给予改进的方面,本文分析了市场营销实践课教学中存在的问题,并提出相应的解决办法,认为应该通过树立以职业能力培养为核心的教学理念、建立科学的实践课教学体系、开展多种形式的第二课堂实践教学、提高教师的专业实践能力等途径来优化市场营销专业的实践课教学。
The learning characteristics of marketing knowledge determines the importance of practical teaching of marketing specialty. The teaching of marketing practice is mentioned as a decisive factor. However, there are some aspects to be improved. This paper analyzes the problems existing in marketing practical teaching, And put forward the corresponding solutions, that should be through the establishment of vocational ability training as the core of teaching philosophy, the establishment of a practical teaching system of practice, to carry out various forms of second-class practice teaching, improve the professional ability of teachers and other ways to optimize Marketing professional teaching practice.