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进入2012年以来,国内各个家电企业的规模化突破依旧障碍重重,随着房地产市场的降温和激励性政策的退出,国内市场需求规模的增长放缓态势在短期内显而易见,家电市场2012年开局低迷。中怡康最新家电行业景气指数报告显示,2012年第一季度家电行业景气指数为103.3,与上季度相比呈回落态势,指数下降了3.5,企业家对第二季度信心指数达115.6,势态明显向好,指数处于“绿灯区”较高位,比上季度上升了16.6。
Since 2012, the scale breakthroughs of various home appliance companies in China are still hampered. With the cooling down of the real estate market and the withdrawal of incentive policies, the slowdown in the growth of the domestic market demand is evident in the short term. The home appliance market started in 2012 in a downturn. . According to the report of the latest home appliance industry climate index in China Yikang, the household appliance industry’s climate index in the first quarter of 2012 was 103.3, which was down from the previous quarter, the index fell by 3.5, and the entrepreneur’s confidence index in the second quarter reached 115.6. For the better, the index is in a higher position in the “green light zone”, which is an increase of 16.6 from the previous quarter.