一、如何推销最难推销的产品——水水是无色、无味、透明的液体,无论是矿泉水还是纯净水,与自来水相比,都不会有什么明显的视觉差别。那么,你如何用广告来推销这样的水以让人相信它不同于自来水呢?这是一个最能考验广告人创意能力的地方。这里是在去年由中国广告协会举行的第五届全国广告评选中获奖的两则水 First, how to promote the most difficult to promote the product - water is a colorless, odorless, transparent liquid, whether it is mineral water or pure water, compared with tap water, there will be no obvious visual difference. So, how do you use advertisements to promote such water to make people believe that it is different from tap water? This is a place that can test the most creative ability of advertisers. Here are two waters won by the China Advertising Association last year for the fifth National Advertising Awards.