纪录片是一种强大的媒介,但很少有品牌采用这种媒介,因为它需要很高的创意和技术人才。但依然有一些品牌利用纪录片讲了一个好故事,带来很好的效果。2015年,Church’s Chicken与世界最快鼓手(World’s Fastest Drummer)进行了一次合作,但Church’s Chicken不仅是赞助了活动,还制作了一个8集的纪录片,近距离地展现了竞争“最快鼓手”背 Documentary is a powerful medium, but very few brands use this medium, because it requires a high degree of creative and technical personnel. But there are still some brands that use documentary to tell a good story and bring good results. In 2015, Church’s Chicken partnered with the World’s Fastest Drummer, but Church’s Chicken not only sponsored the event, but also produced an eight-episode documentary that shows up close to competition. “The fastest drummer ”Back