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汽车产业在中国的发展速度是惊人的,潜力巨大。2004年初,众多汽车厂家又掀起了新一轮的价格风暴,我们不难看出,今年汽车产业的竞争将更加趋于白热化,随之而来的是众多汽车厂家选择媒体投放大幅攀升,成为众媒体不可忽视的生力源。电视媒体是汽车广告投放的重要战略伙伴,加之汽车具有大众耐用消费品的特殊性,为了扩大品牌知名度、展示企业实力与形象,汽车企业在选择电视媒体时也尤为慎重。除央视外,优质的具有全国性传播价值的省级卫视进入了各汽车客户的视线。安徽卫视2004年也迎来大批新鲜的汽车客户,而江淮汽车则是安徽卫视多年的老伙伴。作为安徽生产的名牌车,
The growth rate of the auto industry in China is staggering, with great potential. In early 2004, many auto makers set off a new round of price turmoil. It is not hard to see that competition in the auto industry will become even more intense this year. As a result, many car manufacturers have chosen media outlets to soar and become mass media Can not be ignored source of health. Television media is an important strategic partner for automobile advertising. In addition, the automobile has the particularity of mass consumer durable goods. In order to expand brand awareness and show the strength and image of the enterprise, the automobile enterprises are especially cautious in choosing the television media. In addition to CCTV, high-quality provincial-level satellite TV with national value has entered the eyes of various car customers. Anhui Satellite TV also welcomed a large number of fresh car customers in 2004, while JAC was an old partner of Anhui Satellite TV for many years. As a famous brand car produced in Anhui Province,