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随着信息化的来临,广告被广泛应用于现代社会中,广告用它独特的文化韵味为社会增添了丰富的文化气息,它对社会的发展有着实质性的贡献价值,尤其是信息化的不断发展,加速了新多媒体技术的发展,与此同时,广告设计也顺应了时代的潮流趋势,展现出全新的特性,反言之,这些全新的特性又把广告时代的发展推进了时代发展的脚步里。由此可见,广告和人类的实际生活紧密相连,因此,本文论述了新媒体环境下广告设计的特性。
With the advent of information technology, advertisements are widely used in modern society. Advertising, with its unique cultural charm, adds rich cultural atmosphere to the society. It has a substantial contribution to the development of society, especially the continuous use of information technology At the same time, advertising design also conforms to the trend of the times, showing new features, in reverse, these new features in turn the ad era of development to promote the development of the times in. Thus, advertising and human life are closely linked, therefore, this article discusses the characteristics of advertising design in the new media environment.